Thursday, August 27, 2009

Fort Wilderness Welcome Packet 1989

Every vacation I have taken to Walt Disney World with my parents, whether the summer of 1973 to the fall of 2008, we have always camped at Fort Wilderness. I have many fond memories of this much under-appreciated and overlooked resort, but, I'll save those stories for future posts. What I want to show here is a Fort Wilderness piece from my Disneyphemera collection. This is a welcome packet from 1989. However, it should be noted that the folder itself is dated 1988. The folder is 6" x 10" which is actually a smaller version than one I also have from a vacations a couple years earlier. This packet came with 10 brochures showcasing the various activities in and around Fort Wilderness. The dates on the brochures are from 1988 and 1989, which means this packet was obviously given to guests in 1989. I'll be posting each one of these individual items over the next couple of weeks.


Now, what I love the most about this packet is the detail in the artwork on the cover. This was back when each resort had its own customized welcome packet as opposed to the generic blue one we've become accustomed the last few years. The artwork appears to be a simple pencil sketch, but very detailed. This single cover tells new guests everything available at this one resort. The background is of the Settlement Trading Post including Pioneer Hall. In the foreground, you see a cowboy mounted on a horse. This image is simple and immediately informs guests that horseback riding can be on the agenda at this resort. Various water activities are displayed including fishing, swimming/tubing, and canoing. Another activity shown is the Petting Farm. And lastly, the night time activities including performers from the Hoop-De-Doo Musical Revue and roasting marshmellows and singing around a campfire. Before you even had a chance to open up this packet, your heart was already racing and your mind jumping back and forth on which activity to do first. And, this is just the place you are staying!


On the back of the folder is a map of the entire resort including the bus routes. Back in 1988 & 1989, there were only two bus routes--the Silver Flag Route and the Brown Flag Route. Now, I will admit, the routes on this map are a little hard to follow, as you can see. The map itself doesn't have the actual route, but instead, a little side box has the routes. But, it is just the routes...no map. So, you have to use your imagination and overlay the routes onto the actual map.

Disney has definitely lost some of the magic when it comes to the theming of the welcome packets. Here's hoping, or more aptly, wishing, that we'll see these customized packets return in some form in the coming years.

2 comments:

  1. Nice ephemera!

    Any photos from the early trips, perchance?

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  2. Hey George,

    Yes, I do have some from the 1973 trip as well as when Epcot was under construction. I'll be posting some of that material in future weeks.

    ReplyDelete